Zubie’s connected car technology launched in 2012 as a spin-off of Best Buy, using their telematics device to help consumers track the safety and habits of their drivers.
With advances in mobile technology, consumers were receiving the location data they needed from their phones, leaving Zubie to shift their focus to businesses with large fleets of vehicles. That shift required an overhaul in their marketing and communications strategy.
After our soup-to-nuts assessment, we rebuilt and tightened up their messaging and focusing on comprehensives launch plans in two key business segments – fleets and rental car companies. From there, we acted as Zubie’s in-house marcom department, handling strategy, planning, media buying, PR, and execution. We then built separate strategies — one focused on optimizing their search engine marketing, the other focused on raising awareness and positioning Zubie as a thought leader. Both plans focused on paid and earned marketing.
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