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Beyond Adventures provides high quality travel and tour services in the East Africa. They have strong experiences for regional Tours & Travel industry. We were tasked with creating a compelling brand identity that would help set them apart from the competitive industry.

Brand Strategy + Identity 

We facilitated a strategic process built around defining a solid positioning that not only informed the visual identity, but enabled the 70-strong Beyond Adventure team to align their vision.

The resulting identity is built upon a system of graphical marks that come together to form the company name.

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