BRANDING + MERCHANDIZE
Beyond Adventures provides high quality travel and tour services in the East Africa. They have strong experiences for regional Tours & Travel industry. We were tasked with creating a compelling brand identity that would help set them apart from the competitive industry.
Brand Strategy + Identity
We facilitated a strategic process built around defining a solid positioning that not only informed the visual identity, but enabled the 70-strong Beyond Adventure team to align their vision.
The resulting identity is built upon a system of graphical marks that come together to form the company name.