The word ‘dynamic’ became a key motivator for Jenlin’s identity. The logo and supporting graphical devices were designed to represent the pixel-led nature of lead generation, yet showcase the flexibility in their work ethic. A ‘fluid’ grid of dots formed the cornerstone of the brand assets, a system which can be used in many different ways. Fully customizable patterns and a tailored icon set are available at Jenlin’s disposal.

We facilitated a strategic process built around defining a solid positioning that not only informed the visual identity, but enabled the 70-strong Jenlin team to align their vision.

The resulting identity is built upon a system of ‘precision engineered’ graphical marks that come together to form the company name.