Nestled at the base of California’s fifth-highest mountain peak, Mount Shasta Ranch Bed & Breakfast had a majestic location and serene property and needed a brand identity that would complement the estate and promote the year-round nature of the resort. Using a clean, modern approach with earthy tones, NineDezine delivered an identity that would lend itself to business and retail applications alike.

We developed a new, iconic, visual identity system that incorporated all of their services. Strong brand cues helped MSR build brand recognition and brand equity. We developed brand identity guidelines to ensure brand continuity among internal and external teams.

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