When Tranzlogic approached us, they had a great business plan and product, but no visual identity and no communications strategy. They also had a bifurcated audience, trying to reach both merchants as well as Independent Service Operators selling B2B services.
First, we took Tranzlogic through the NineDezine brand design process and delivered tech-infused identity that would speak to the financial services community as well as SMBs. Based on that process, we developed a simple tagline and concise talking points to launch their services into the market. Next, we designed and built a leading-edge website that would help the brand stand out.
Finally, NineDezine took those talking points and taglines and applied them to a comprehensive promotional campaign through paid, owned, and earned channels, launching the business to both B2B and B2C markets.