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Communication Strategy

Zubie’s connected car technology launched in 2012 as a spin-off of Best Buy, using their telematics device to help consumers track the safety and habits of their drivers.

The Challenge

With advances in mobile technology, consumers were receiving the location data they needed from their phones, leaving Zubie to shift their focus to businesses with large fleets of vehicles. That shift required an overhaul in their marketing and communications strategy.

Our Approach

After our soup-to-nuts assessment, we rebuilt and tightened up their messaging and focusing on comprehensives launch plans in two key business segments – fleets and rental car companies. From there, we acted as Zubie’s in-house marcom department, handling strategy, planning, media buying, PR, and execution. We then built separate strategies — one focused on optimizing their search engine marketing, the other focused on raising awareness and positioning Zubie as a thought leader. Both plans focused on paid and earned marketing.

Plug in. Connect. Go.

The Result

NineDezine’s marketing strategies reduced Zubie’s cost per lead and increased their lead volume and quality. And through the communications plan, Zubie successfully launched their new product in the rental industry, helping them fast track their industry awareness that resulted in partnerships, interviews, and ultimately, new business.

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