After our soup-to-nuts assessment, we rebuilt and tightened up their messaging and focusing on comprehensives launch plans in two key business segments – fleets and rental car companies. From there, we acted as Zubie’s in-house marcom department, handling strategy, planning, media buying, PR, and execution. We then built separate strategies — one focused on optimizing their search engine marketing, the other focused on raising awareness and positioning Zubie as a thought leader. Both plans focused on paid and earned marketing.